Cellar logo mural
Mural of the Celler Mas Pòlit logo: art, territory and organic wine from Empordà
The MURAL OF THE WINERY LOGO is much more than a decorative intervention: it is a statement of intent, a visual piece that communicates the identity, history, and values of Celler Mas Pòlit. Located in a visible area of our space, the mural unites art, landscape, and vineyard to remind visitors and locals alike of the roots of our family winery in Empordà and our commitment to organic viticulture and sustainability.
Why a mural with the winery logo?
Creating a logo mural responds to several needs and strategic objectives: to communicate the brand, strengthen the image of our DO Empordà winery, create a photographic point of interest for visitors, and offer a visual experience that complements wine tourism visits. Moreover, a well-conceived mural conveys the attributes we want associated with our project: organic Empordà wine, tradition, terroir, and respect for the environment.
The mural connects directly with the winery’s mission: to produce sustainable DO Empordà wines that express the mountain vineyards, the llicorella slate, and the influence of the Serra de Rodes and Albera mountains. When a visitor approaches the mural, they don’t just see a logo — they see an entire story.
Design and symbolism of the mural
The creative process of the mural was based on three main axes: visual identity, connection with the landscape, and sustainable message. The winery’s logo has been reinterpreted with strokes that evoke vines, terraces, and the mountain horizon to directly link the brand with sustainable mountain vineyard DO Empordà wine.
The chosen colors evoke the earth, the llicorella slate, and the fruit: tones that recall the Empordà slate terroir wines. In addition, the mural incorporates details referencing the artisanal viticulture of our family winery, such as small moldings representing rows of vines and textures reminiscent of the slate soil.
Social and touristic impact
An inspiring mural has a direct impact on tourism attraction and brand communication. For visitors who take Empordà winery tours, the mural becomes a must-see point along the route — a stop to take photos, remember the visit, and share the experience on social media. This helps new audiences discover Celler Mas Pòlit and our DO Empordà wines.
It also has an educational component: the mural visually and accessibly explains concepts such as organic viticulture, solar energy management, and the importance of preserving biodiversity. It is, therefore, a communication tool suitable for all audiences.
How the mural integrates our wine range
During our organic winery tours in Empordà, we usually bring visitors to the mural to explain the connection between the image and the wine. Afterwards, we often continue with guided tastings of emblematic wines from the winery, which may include:
- Clar i Net — our fresh and gastronomic white wine, perfect for understanding the freshness of mountain vineyards.
- Terra Indika rosé — a vibrant rosé that connects with the light and colors of the region.
- Terra Indika red — a wine with body and character that reflects the minerality of the llicorella slate.
- Mas Pòlit and Mas Pòlit 450 — aged wines that showcase the tradition and depth of our winery.
- Racons — a mountain vineyard reference, with concentration and personality.
- Clot d’Illa — completes the range with a more immediate and playful profile.
If you want to recreate the experience at home, remember that you can buy all these wines in our online store.
🛒 Buy Celler Mas Pòlit wines online
The mural as an element of sustainability and responsibility
The mural’s concept is also aligned with our commitment to being a wine cellar with reduced environmental impact. During its installation, low-impact materials and waste-minimizing techniques were used. Likewise, the lighting of the mural, if present, was designed with energy efficiency in mind, in line with our commitment to solar energy in the winery.
This approach reinforces the idea that art can be sustainable and that visual communication can go hand in hand with responsible production.
How the project was carried out
The realization of the MURAL OF THE WINERY LOGO involved several stages: concept and design, permits and coordination with the technical team, selection of materials, and on-site execution. All these stages were carried out with the intention of preserving the landscape and integrating the mural into the architectural and natural context of the winery.
We worked with local artists and craftsmen, which helped strengthen ties with the community and enhance the local character of the project.
Benefits for the brand and for visitors
The mural offers tangible benefits:
- Brand visibility: a large, well-crafted logo attracts attention and helps fix the winery’s image in visitors’ memories.
- Improved wine tourism experience: it adds educational and emotional value to the visit route.
- Content for communication: photos and videos of the mural enrich the winery’s online and social media presence.
- Reinforcement of sustainable identity: the mural highlights the commitment to responsible practices and sustainable materials.
How your visit can benefit
When you come for a winery visit, we recommend not only enjoying the wine tasting but also stopping in front of the mural to listen to the story it tells. Our team will explain how the colors and shapes of the mural relate to each reference in our catalog and how the winery’s philosophy translates into each bottle.
If you’re a wine lover, take the opportunity to taste wines like Mas Pòlit 450 or Racons, which represent the deeper, more contemplative side of our work in the vineyard and the barrel.
The MURAL OF THE WINERY LOGO symbolizes the union between art and viticulture: a public image that conveys the philosophy of Celler Mas Pòlit and invites you to discover our wines and our landscape. It’s an initiative that adds value for visitors, strengthens the brand, and underlines our commitment to sustainability and quality.
If you haven’t visited the winery yet, come and meet us: enjoy a wine tourism experience, taste our wines, and let yourself be captivated by the mural that tells the story of our past, present, and future.
🛍️ Buy DO Empordà wines from Celler Mas Pòlit in our online store